Baza Wiedzy
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PPC (Pay Per Click)
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POAS (Profit On Ad Spend)
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Landing page
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HTTPS
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CMS (Content Management System)
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CTA (Call to Action)
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MOFU (Middle of the Funnel)
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TOFU (Top of the Funnel)
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BOFU (Bottom of the Funnel)
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DTC / D2C (Direct To Consumer)
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Banner blindness
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Remarketing dynamiczny
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Value Based Bidding
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B2B (Business to business)
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B2C (Business to customer)
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CTR (Click-Through Rate)
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Add-to-Cart Rate (Wskaźnik dodania do koszyka)
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CLV (Customer Lifetime Value)
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Ad Rank (Ranking reklamy)
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QS (Quality Score)
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ROI (Return on Investment)
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View Rate (Wskaźnik obejrzeń)
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Search Lost IS (Rank)
